George Greenock

George’s experience with horses began at the tender age of five. He honed his riding skills in the hunting field before embracing his passion for point-to-pointing His enthusiasm for equestrian sport was inherited from his grandfather, a trainer, and his mother, who was involved in point-to-pointing herself.

Following in his mother’s footsteps, he rode in his first race at the age of 17. Over the last 15 years George has also ridden on the hunter chase circuit, and his memorable moments include winners at Fakenham, in front of a home crowd, as well as riding at Cheltenham.

With its large rural client base, Lycetts is involved with many point-to-points and has long standing relationships with a number of racecourses, including Hexham, Kelso and Wincanton. This support extends to its own talented account executives, with George one of several rising stars sponsored by the company.

“A lot of our clients are involved in the world of hunting and racing so we see each other regularly out of the office, in fact, most weekends. As our clients are loyal supporters of equine sports, we have the opportunity to mix with them in both business and pleasure. I have lived in Norfolk all my life and raced from a very young age so it is amazing to have that crossover and be able to connect on a personal level through our shared interest.”

George advises landowners, farmers and private clients across East Anglia and beyond on all their business and personal insurance requirements.