The FIFA World Cup excitement is creating new opportunities for cyber criminals.

Cyber criminals are using the excitement surrounding the event to create convincing fake ticketing websites, job offers, QR codes and mobile apps designed to steal personal information, compromise accounts and spread malicious software. Some attacks are sophisticated enough to bypass common security measures, making vigilance more important than ever.

Why it matters

Cyber incidents can have consequences far beyond the loss of a password or email account. Depending on the nature of the attack, businesses may face:
• Financial losses resulting from fraud or ransomware
• Disruption to day-to-day operations
• Loss or exposure of sensitive customer or employee information
• Reputational damage and potential regulatory issues

While major sporting events provide attractive opportunities for cyber criminals, many of the tactics being used are the same methods businesses face every day. The World Cup simply provides a timely and convincing hook.

Steps businesses can take

A few sensible precautions can significantly reduce the likelihood of falling victim to these scams:

• Access World Cup information, tickets and hospitality offers only through official channels
• Avoid clicking links or scanning QR codes received unexpectedly by email, text message or social media
• Download apps only from trusted app stores
• Treat unexpected multi-factor authentication (MFA) requests with caution
• Remind employees to be wary of unsolicited job offers, ticket promotions or hospitality opportunities linked to major events

Taking a proactive approach

Good cyber security relies on a combination of technology, processes and employee awareness. Regular training and clear reporting procedures can help reduce the risk of human error, which remains one of the most common causes of cyber incidents.

While preventative measures are essential, no organisation can eliminate cyber risk entirely. Reviewing your cyber security arrangements and ensuring your insurance programme remains appropriate for your business can help minimise the financial and operational impact should an incident occur.