Anna Goodley

Anna heads up the Eastern Region of Lycetts which comprises three offices in Norfolk, Newmarket and Northampton. Each office has a very different flavour and focus, from farming, to private client to racing and bloodstock, and Anna enjoys the diversity that the role brings in this respect.

Outside of work, Anna has a young family, and a connection to her husband’s farming business. When she is not working or embroiled in family life, she enjoys competing her young horse in eventing and dressage. In the past she has obtained the prestigious Pony Club A Test, evented to Intermediate, showjumped at 1.20m and ridden medium level dressage.

 “Whilst my involvement in the equine world is at a very amateur level compared to many of the clients I deal with, it does mean that I have an insight into the highs and lows that they experience. I have a strong appreciation of the real pressures that our equine clients face on a day to day basis.

I live and operate in a strong farming community and currently there is a large focus on diversification as a result of the anticipated reduction in farming subsidy and the need to expand non supported income streams. This is throwing us some insurance challenges, and at the end of the day, whatever the class of business, I take pride in understanding my client’s needs and representing my client at all times. It is my job to be the insurance professional, whilst allowing my clients to get on with their day job”.