Anna Goodley

Regional Director, Equine Insurance, Newmarket


Anna advises equine businesses on specialist aspects of their insurances and is also involved in managing private client, farm and estate insurance and combines this with managing our network of offices in the East of England.




Harley House,
Black Bear Lane,


01638 676 700

07717 558 257

We Know Your World

Anna heads up the Eastern Region of Lycetts which comprises three offices in Norfolk, Newmarket and Northampton. Each office has a very different flavour and focus, from farming, to private client to racing and bloodstock, and Anna enjoys the diversity that the role brings in this respect.

Outside of work, Anna has a young family, and a connection to her husband’s farming business. When she is not working or embroiled in family life, she enjoys competing her young horse in eventing and dressage. In the past she has obtained the prestigious Pony Club A Test, evented to Intermediate, showjumped at 1.20m and ridden medium level dressage.

 “Whilst my involvement in the equine world is at a very amateur level compared to many of the clients I deal with, it does mean that I have an insight into the highs and lows that they experience. I have a strong appreciation of the real pressures that our equine clients face on a day to day basis.

I live and operate in a strong farming community and currently there is a large focus on diversification as a result of the anticipated reduction in farming subsidy and the need to expand non supported income streams. This is throwing us some insurance challenges, and at the end of the day, whatever the class of business, I take pride in understanding my client’s needs and representing my client at all times. It is my job to be the insurance professional, whilst allowing my clients to get on with their day job”.


Lycetts Insights

We provide our clients with more than just insurance solutions.

Our wide and varied experienced senior management team understands your needs.

Increased temperatures raise burglary risk

Welcome though warm summer weather is, homeowners need to be extra vigilant about security...

Read More →

Benefact Group celebrates £100m giving milestone

His Royal Highness The Prince of Wales joined hundreds of beneficiaries at a Service...

Read More →

Walkers and farmers warned of dangers from cattle

With growing numbers of families and ramblers returning to rural areas following the removal...

Read More →

Changing values – farmers urged to guard against underinsurance

The war in Ukraine, coupled with the ramifications of the worldwide Covid pandemic, has...

Read More →

More Insights

Get in touch

We are always available for you by telephone or email whenever and wherever you need us.

T: 0845 671 8999