Choosing the right insurance broker for your business

Lycetts has contributed a Q&A chapter to the Yorkshire edition of Business in Practice, offering practical guidance for SMEs on what to look for when selecting a broker.

Written for the Yorkshire edition, the chapter includes regional context while sharing advice that will resonate with SMEs nationwide.
Kris Johnson and Harry Appleton-Metcalfe explain why sector knowledge and a clear understanding of a business can make a real difference. They also consider the importance of working with a broker who can explain complex insurance issues clearly and help businesses prepare for everyday risks as well as unexpected challenges.

In addition, the Q&A highlights why strong relationships matter. As businesses evolve, a broker who understands their operations and risk profile can provide more informed advice, helping ensure insurance remains fit for purpose rather than simply renewed year-on-year.
You can read the full chapter on the Business in Practice website.